About Heid Music
About Our Beginnings
Peter “Duke” (Papa) Heid, a musician himself, founded Heid Music in 1948. During the debut year of the company’s operation, Peter welcomed a partnership with Gerald “Buck” Jensen, who, like Peter, was a veteran of the United States Army Band. The original store location was in the 300 block of West College Avenue, in Appleton.
Our Story
In late 1957, Heid Music moved to its present location at 308 E. College Avenue in Appleton. Since the mid-70's, Heid Music has been a full line music playground including: band & orchestra instruments, guitars, amps, drums, acoustic & digital pianos, sheet music, band & orchestral rentals and repair service, and accessories for all instruments. Heid Music also provides an education center with group and private lessons.
Today, Heid Music is proud to be a community music resource in Appleton, Green Bay, Stevens Point, Oshkosh and Madison. Our website, heidmusic.com, serves as an online information resource and offers musicians 24/7 shopping. We ship throughout the continental United States, offer in-store pickup and free school delivery throughout much of Wisconsin and the Upper Peninsula of Michigan.
We are a third-generation family-owned business with a team of passionate & knowledgeable music enthusiasts. We strive to be the resource for all things music, for musicians at any age and any stage. We aim to inspire people to bring out their inner musician, and let us help them to make the beat possible by connecting people to their instrument and community through music. We enjoy expanding the possibilities & opportunities in music education.
Our Journey of Achievement
Our Journey of Achievement
Throughout the decades, Heid Music has maintained a commitment to giving back and continuously improving. The appreciation goes both ways, as we've garnered numerous accolades thanks to our incredible customers, outstanding music manufacturing partners, invaluable community collaborations, and our talented team. We're humbled and grateful for the recognition.
Recently, our efforts led to being named one of the top 50 music retailers in the U.S. by Music Trades Magazine, achieving recognition as a NAMM (National Association of Music Merchants) top 100 music dealer, earning the Best of Madison Gold award for Best Musical Instrument Store, and more.
However, our true success lies in those moments when we help a musician play their very first note, introduce them to new musical horizons, guide them through instrument auditions, or aid our customers in realizing their musical dreams. Let the music play on!
Our Mission
To spread happiness and enhance life quality through music and music education.
To actively contribute to and serve the communities we engage with.
To champion and uphold music education in all its forms.
